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Sport Tactics

Your Path to New Market Success Starts with a Solid Strategy

Expanding into the US market requires a well-thought-out approach and sound strategic advice. Regulatory requirements vary widely between states and can lead to legal issues without thorough preparation. Cultural differences can lead to misunderstandings that affect business success. In addition, compliance with labor laws and attracting qualified employees are challenges.

Learn from Other Companies' Mistakes and Evaluate First

Strategic mistakes such as insufficient market research and a lack of adaptation to the US market often lead to failure. Tesco, for example, failed due to a lack of understanding of American consumers and poor management decisions. A detailed plan and a market entry strategy to consider all aspects of expansion is essential to overcome the challenges.

Particularly important is the evaluation phase in the first step, in which, for example, market analyses are carried out, legal framework conditions are examined and cultural differences are taken into account. A well-founded evaluation lays the foundation for a successful strategy and avoids costly mistakes and wasted time.

Finding the Right Time
and Right Place

After the evaluation, concrete planning is crucial. The right time to enter the market must be economically stable, and the choice of location should take into account criteria such as market proximity, infrastructure and tax incentives. States such as Delaware, Nevada and Wyoming offer business-friendly conditions. However, depending on the industry, location requirements can vary significantly. An experienced team that combines local and international expertise is essential. Establishing a subsidiary or LLC in the United States can minimize legal risks. Advice from German-American tax professionals is crucial for success and decreases operational risks. 

Careful planning and consideration of these factors will create a solid foundation for successful US expansion.

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From Planning to Roll-Out

The third step involves the concrete implementation of the strategic plans. This includes renting or purchasing offices and warehouse space to establish a physical presence. A validated HR concept is crucial for attracting and retaining qualified employees. The rollout of business activities includes the legal definition of products and the creation of necessary contracts. At the same time, branding must be established and marketing and sales organized in order to establish the brand in the US market. Finally, the goal is to promote company growth through targeted measures and continuous optimization. Careful execution ensures that all strategic plans are successfully implemented and that the company can gain a foothold in the US market.

Strategy Development with Ben Dirnberger

Ben Dirnberger is an experienced strategy consultant and manager with extensive expertise in business development. He supports companies in developing customized strategies that meet the specific requirements of the US market. He comes with his experience in leading transformation projects, his ability to effectively bridge cultural differences and his network of experts in the US and Germany. He will help you work out your specific requirements and make the right decisions.

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